Virtual Reality and Immersive Communication in Tourism Advertising
Bahaa Mustafa1* & Abeer Ibrahim²
¹Associate Professor, Graphic and Multimedia Technology, Faculty of Computer Studies, Arab Open University, Jordan Branch, Amman, Jordan. * Corresponding Author.
²Assistant Professor, Department of Graphic Design, Faculty of Architecture and Design, Al Zaytoonah University of Jordan, Amman, Jordan.
Chitrolekha Journal, Vol. 10, Issue 1, 2026. https://doi.org/10.21659/cjad.101.v10n106
| Abstract
For many years, tourism has faced the same basic question: how do you convince someone to visit a place they have never been to? Virtual reality changes the way this question is answered. Instead of presenting a destination through carefully selected images, it gives the visitor an actual chance to navigate within it. Three VR tourism platforms were selected for this comparative study: Petra Virtual Experience in Jordan, Dubai 360 in the UAE, and VisitScotland VR in Scotland. Each was examined for how it communicates its destination to the user. Interface design, navigational structure, and storytelling organisation were the main points of focus. Presence theory, immersion theory, visual communication theory, and experiential marketing all inform the research. The platforms that communicate most successfully are those where spatial exploration, storytelling, and interface design work in harmony. The conclusion is not about technology. It is about design. Keywords: Virtual reality; tourism advertising; immersive communication; visual communication; destination branding; Arab tourism. |
| Conflicts of Interest: The authors declared no conflicts of interest. Funding: No funding was received for this research. Article History: Received: 01 December 2025. Revised: 24 June 2026. Accepted: 26 June 2026. First published: 28 June 2026. Copyright: © 2026 by the author/s. License: License Aesthetix Media Services, India. Distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Published by: Aesthetix Media Services, India Citation: Mustafa, B. & Ibrahim, A. (2026). Virtual Reality and Immersive Communication in Tourism Advertising. Chitrolekha Journal, 10(1). https://doi.org/10.21659/cjad.101.v10n106 |
