Fayaja
Research scholar (UGC-JRF), Department of fine Arts, Aligarh Muslim University, Aligarh
Email: amu.faizaaslam@gmail.com
Volume 4, Number 1, 2020 I Full Text PDF
Abstract
This paper presents a discussion of conceptual art in terms of new media and technology. The author aims to highlight the interplay of technology and new media with conceptual art. In conceptual art, the idea or concept behind the work is as important as the work itself. In these ways, new media is a blend of various media juxtaposed with enticing thoughts and ideas. Taking an essential step in that direction, technology has been a significant player in the global impact of 21st-century artists from India. Interestingly, artists used electronic technology to broadened their ways and expressed their ideas conceptually based. Technological development giving rise as well as generate creative visual forms. “In conceptual art, the idea or concept is the most important aspect of the work…the idea becomes a machine that makes the art”. In this way, both conceptual Art and Technology are much more closely related. The author further exemplifies the contemporary artists work in India at the intersection of conceptual Art, Technology, and new media art. Therefore, using secondary data and descriptive research methodology, this paper re-examines conceptual Art, new media, and Technology to promote dialogue and creative expression and address social change. By interpreting conceptual art in terms of media and technology, the author concludes that these tendencies share significant similarities, and that is a beneficial and innovative sight in the contemporary art scene in India. Technology is shown to have a significant influence on conceptual art but often based on historical, social and cybernetic narratives.
Keywords: Conceptual Art, Technology, New Media Art, Idea and Concept