From Physical Studios to Digital Platforms: Young Indian Artists’ Visual Practices and Cultural Communication during the COVID-19 Pandemic

The COVID-19 pandemic significantly disrupted the visual arts sector, compelling artists to shift from physical studios and exhibition spaces to digital platforms. This study examines how young Indian visual artists adapted their cultural practices and modes of communication through digital media during the pandemic. Employing a qualitative research design, the study draws on in-depth interviews with practising visual artists to explore their experiences of using social media and virtual exhibition platforms. The findings reveal that digital technologies and platforms such as Instagram, Facebook, YouTube, LinkedIn, and artists’ websites expanded opportunities for artistic visibility, professional networking, and audience engagement while enabling artists to sustain creative practice during periods of social restriction. At the same time, participants identified challenges related to digital accessibility, online representation, and the preservation of artistic authenticity. The study argues that digital media have complemented rather than replaced conventional exhibition spaces, fostering hybrid models of artistic production and dissemination. It concludes that the integration of digital technologies into visual arts practice has reshaped cultural communication and created new opportunities for the wider dissemination of contemporary Indian art.

Keywords: Young Indian visual artists, Cultural art practice, Digital Technology, Social Media, Pandemic.