Akshaya A S1, Dhanashree S2, Dharsana S3, Dhivya R4, Hema Sri R5 and Dr. Mariyam Adnan6
1,2,3,4,5Students, M.Sc. Fashion Design & Merchandising, Department of Apparel & Fashion Design, PSG College of Technology, Coimbatore, India.
6Assistant Professor (Selection Grade), Department of Apparel & Fashion Design, PSG College of Technology, Coimbatore, India. ORCID: 0000-0002-8327-2751. Email: mag.afd@psgtech.ac.in
Volume 4, Number 2, 2020 I Full Text PDF
Abstract
A study on diversification of Kerala mural paintings was conducted by making different variety of products with different styles of design. Rather than confining Kerala murals on wall, nowadays several mediums are used to increase its aesthetic value and attract the potential customers. In this paper, the development of traditional and contemporary mural products is discussed. A survey was conducted first to know about the preferences of the potential customers on Kerala Mural products and products to be produced were selected according to this survey. Later, another survey was conducted to test the visual appearance and price range of the developed mural products. The study concludes by learning that people are showing interest in technological advancements in mural painting and its diversification for special purposes like social issues.
Keywords: Kerala Mural Painting, Wall hangings, Laptop pouches, Shawl, Diversification
